I will continue from my last article about HOW TO WRITE A PERFECT BUSINESS PLAN.
To handle the allocation of credit, you must motivate them to do. We must appeal to their feelings and senses: our system of symbols (= presentation, business plan) should be aesthetically pleasing, powerful, persuasive, seductive, and resonant, fascinating, interesting. All these are irrational (or at least non-cognitive) reactions.
We must rely on their knowledge. Our system of symbols, rational, logical, hierarchical, not far away, true, consistent, both internally and external. All this should lead to the reasoning engine: hand to check the signs given to us not to move.
The problem is not to go, not even going to get credit.
The question is how to communicate (= to manipulate symbols), to motivate.
Using the theory of symbol manipulation, we can distinguish three types of donors:
(1) Those who engage in non-quantifiable symbols. World Bank, for its part in the assessment of business proposals, to which criteria can not be quantified (how we contribute to regional stability and strengthen democracy and to quantify improvements in human rights records?).
(2) Those who deal with semi-quantifiable symbols. Organizations such as EBRD and IFC employ sound – quantitative – business and financial criteria in making their decisions. But they were enough business sense, they would probably be much investment they make, and geographic regions of the world it creates.
(3) And there are people who only deal with traditional funding agencies measurable variables. Most of us get through these financial institutions: commercial banks, private companies, etc.
What financial institutions, we must not forget:
We are dealing with people who are mainly affected by manipulation of symbolic systems. Based on the above rules would guarantee success in obtaining funding. Making the right decision at national level – a country that has catapulted into the 21st century without a visit into the twentieth century.